Are Buyers Or Window Shoppers Clicking on Your Pay-Per-Click Ads?


When you are buying pay-per-click advertising, bidding on keywords that indicate buyer-intent is essential to reach people who are ready to buy rather than people who are still in research-mode. You know who your niche target customer is and you already have a list of keywords that people search on when they’re looking for products or services like yours. You’ve searched to see what ads your competitors are running. As you sit down and prepare to write that first ad, take another look at your list of keywords. Are you keeping your customer in mind? Do you want to pay for a click if someone is simply searching for information? How do you write copy for your PPC ads that targets the person who is ready to buy?

Recognize Searches Based on Buyer-Intent
We’ve all heard about the sales funnel where potential customers start the buying process by seeking out information and gradually work their way down to the point where they’re ready to buy. You know the drill. You’ve decided to buy a new TV clickfunnels discount 55 off. You start your search process looking for “flat screen” or “plasma”. After reading the pros and cons, you decide on flat screen TV and then start searching on specific brands. By the time you’ve read the reviews and narrowed down your choices. You’re ready to buy. So, you start searching on “buy 42 inch Sony flat screen tv”. The keyword that indicates buyer intent in this example is “buy”. Other keywords that can signify buyer intent include shop, order, purchase and sale.

Bid on Keywords Targeted to People Who Are Ready to Buy
One of the PPC advertising campaigns that I ran was for a product that targeted a very specific niche target market – virtual tour photographers. When I initially did my keyword research, I found that thousands of people were searching on terms like “rotating camera mount” and “stitching software”. So, the first ad copy that I wrote included those terms and I bid on those keywords.

I did get a good number of clicks on my ads. When I analyzed the traffic using Google Analytics, I quickly discovered that my “bounce-rate” (the percentage of people who immediately left my site after clicking on my ad) was very close to 100%. Naturally, I immediately paused my ads and took a better look at what was happening.

Most of the people who were clicking on those early ads weren’t ready to buy. They were looking for information. Several people who went to my website (and didn’t immediately bail) did call me for more information. I learned that most of them had no idea what a virtual tour was. These people were so early in the research process that I had virtually no chance of selling to them.

Adjust Your PPC Ads to Achieve the Results You’re Looking For
I researched keywords again and started looking for keywords that would be used by someone who already knew what virtual tour photography involved and was ready to make an investment in the specialized equipment and software that they needed. People who had already educated themselves on this type of photography knew that they needed a “pano head” and “PTGui” software.

After creating new ads with fresh copy and bidding on my new keywords, my 100% bounce rate dropped to 50% and less. My mistake had been that I initially was targeting my PPC ads to people in research-mode and ignoring buyer-intent.

Lesson learned – pay very close attention to the keywords that you bid on. Fortunately, I knew enough to track my results and I carefully monitored my ads. As soon as I realized that the terms that I was bidding on were targeting window-shoppers and not customers, I changed them.

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Little Red Riding Hood and the Sales Funnel


Did you are aware the earnings funnel continues to be since medieval times, also that Little Red Riding Hood was taken with a product sales funnel? A precautionary tale around that which you really want to know about promotion by… and that which you wish in order to avoid like the plague (sure they had that in those days, too).

Body: So you believe you know what a sales funnel is and the way it operates? Continue reading this re telling of a old precautionary narrative and you may enlarge your definition that a little.

After Little Red Riding Hood set out into the forests on this hot spring day in roughly 1321 or-so, very little didn’t understand that she had been to strike not only the Big Bad Wolf, however, also a revenue funnel therefore irresistible she would fall to it like a kitty to get a saucer of milk.

Tiny Red’s intention was just to attract a few warm currant buns for her beloved older granny, however shortly once she put her foot onto the course in to the woods that afternoon, she found herself walking straight into the mouth of a gross sales funnel.

It all began when she fulfilled with the Big Bad Wolf over the course. He did not possess any difficulty obtaining her focus, as he was, of course, that a exact big wolf.

He began by placing her on her lovely red hood – you see, the first irresistible element of the product sales funnel, and also yet one which we frequently get wrong, is all about coming to the potential by using their preferred subject – by themselves.

“What a lovely red hood you have on,” claimed the Big Bad Wolf. “Why thank youpersonally,” explained Little Red, so responding with interest and start her very first measure in to the slick mountain of Wolfie’s steep and irresistible product sales funnel clickfunnels $19.

The Wolf intensified small Red’s curiosity by asking her more about himself:”And where might you’re going this nice spring afternoon, my pretty?” And, as you might expect, tiny Red stepped just a small farther to his earnings funnel by replying him with information he would utilize:”Why, to my dear Granny’s property, to attract these hot currant buns.”

The wolf sniffed appreciatively in the basket, also proceeded to execute a tad bit more”researching the market” on minor Red (they did not have agencies to do this type of thing in the past ). “Those are delightful smelling buns. And in which might expensive Granny live?” To that, naturally, very little Red replied with the desired advice, thus stepping further to the sales funnel by encouraging future communication together with the wolf.

The Wolf, today using the advice he had to get Little Red again, bowed, bidding her a good afternoon, a set any fears she’d to rest by evaporating up the street along with giving her a little space (which she sensed himself needing at this time – that the sole sign she might possess a brain concealing beneath that adorable reddish hood). However, clearly, his earnings funnel wasn’t only starting.

After she reached expensive Granny’s household, small Red walked right into the final arrangement of the funnel when she saw everything appeared to be someone very familiar for her, and proceeded to strike a dialog.

You may discover how this area of the story goes, however that which you may not know is how of course it follows the exact pattern of a excellent sales funnel, so therefore that I will recount it to you personally with a little gross sales funnel comment on the side.

To start with, observe that the Wolf didn’t state, as so on as small Red walked through the doorway,”Hey, woman, why not you encounter from the bed and grow into my big older mouth? It is extremely fine in there…” as lots of unfortunate sales people might, thinking they can instantly request the prospect of a sale once they contact them again.

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Guide to Internet Marketing for Beginners


Online marketing for novices is a little of a oxymoron. This is because while in theory that the notions behind Web promotion may be very straightforward, executing effective tactics can be exceedingly tricky. This may even be troublesome for anyone who are rather proficient in the realm of online marketing. Bearing this in mind, this write-up will attempt to spell out the thought of website promotion for novices plus certainly will outline some critical strategies which can enable a company operator to launch his or her own Internet marketing campaign. We’ll cover notions such as creating a website, placing banner ads, emailing out e-newsletters, orchestrating an email promoting campaign and optimizing your site for search engines.

One among the most crucial methods for starting up an online marketing campaign is always to produce a website. In the event you don’t have a site or have a defectively designed web site you should think about building or constructing a website to adequately market your products or service or opportunity. If you do not need knowledge in website design, there certainly are numerous applications programs which can make it effortless for all those that have no design experience to generate a more functional site. But employing a web designer is worthwhile because they can operate to develop a website which is of interest, functional and suitable to your goods and services. They will even allow you to include more high level features in your website. An alternative for beginners in internet marketing is always to make a company site working with a easy site platform for example WordPress. WordPress is very easy to use and even online marketing beginners can use it together with simplicity clickfunnels $37.

Banners advertisements are just another popular alternative for online marketing novices for advertising your business online. Banner ads are ads which normally appear on the surface of the website . however, it might also include smaller advertisements in other locations. Banner ads usually include text and graphics that persuade users to just click the advertisement. Once an individual clicks on the advertisement, they are required to your website. Such a advertising may be rather helpful. When care is taken to place the advertising on large traffic internet sites that bring an audience who will possibly get an interest into your products, in other words per target industry.

E mailing out e-newsletters can likewise become a part of an successful Internet marketing technique. E-newsletters are more or less mails which may contain a variety of data including informative articles, useful quizzes, applicable marketing or some other advice which is viewed as worthwhile because of the recipients of their e-newsletter. The importance of these newsletters is they can be applied as marketing tools which aren’t watched from the recipients as a marketing. 1 means todo so is to incorporate connections or other popular selling approaches in to the backup of the e newsletters. But care ought to be required to continue to keep such references Mini Mal so that the e-newsletter is not viewed as junk. Maybe not to fret about exactly what content you can send either as you’ll find many online article websites that make it possible for one to Publish the content provided that you leave the article on its authentic state and leave the au thor’s information undamaged. This is an easy means for website advertising newbies to give quality content for their newsletter or site readers.

Email advertising campaigns may be an additional successful part of an Internet marketing campaign. Email promotion in effect requires sending emails out to friends of an individual who could be considering your merchandise and solutions. Care should be obtained sending these out emails to prevent sending emails that are rough and will probably be seen as junk. 1 way todo so would be to just send out the emails for users that have asked addition in an email subscriber list. Another means to accomplish so would be always to provide value inside the emails instead of just comprising ads. This can be accomplished by offering pertinent info on your mails and other useful information that might be of attention into the receivers of this email.

Finally, optimizing your website for search engines (search engine marketing ) is a significant part of an Internet marketing effort. Search engines rank sites according to quality and significance for specific research terms. Most Web users love that the effort by hunt engines like google and utilize these search engines like google to locate the most effective internet sites on a given location of interest. As a result, the Web users will likely merely see internet sites that rank well with internet search engines. So if your website is not substantial rank, you are not likely to build a terrific deal of traffic out of Internet users who use search engines to come across relevant websites. Top rank websites will likely find the most traffic from search engines along with all websites falling upon the very first page of their search engine results will likely delight in a degree of success in enhancing their traffic. Using a little analyzing the subject the way to to maximize your website much first online marketer can enjoy achievements.

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What is a Sales Funnel and How Does it Work?


Hun, You’re Speaking Greek To Me…

My wife has an extensive computer and I.T. background, and she’s fairly keen on web site design and HTML code. Before she took on the full time job of being mom, and heck, even now, she talks computer language that I simply don’t understand. It just never clicked with me.

I’d always tell her I had no clue to what she was talking about when she and another computer tech would get together.

Well, now, here I am as an internet marketer, and of course we have lingo that we use that most people have NO CLUE about. There are even some internet marketers that have no clue as to what certain lingo actually means.

I know I didn’t when first started down this internet entrepreneur path clickfunnels pricing plan. I remember reading Mike Dillards “Magnetic Sponsoring” almost two years ago and asking myself “What the hell is a funded proposal?” And “How do you make a sales funnel?” I had no clue at all what those terms meant.

Fast forward 2 years and here I sit now instructing others on what “Funded Proposal” and “Sales Funnel” actually mean.

In reality they are truly simple concepts.

Let’s tackle sales funnel first, because as we get into what a sales funnel is, it becomes apparent what a funded proposal is.

Sales Funnel – As I Was Taught

A sales funnel is typically seen with an attraction marketing system. (I’ve supplied a diagram here at the bottom of the article since some people are more visual learners). It all starts off with the marketing methods you’re using. That’s essentially the opening of the funnel.

You have your marketing resources catching people’s attention and drawing them into the funnel. They enter the funnel once they fill out the form on your PERSONAL lead capture page. I say “personal” because no one is going to opt in on your business lead capture page. They want to join a leader, not a business.

The lead capture page is the entrance into the funnel – when they click that “Sign Up Now” or “Enter Here” button, they enter a whole new concept in network marketing.

The best part is that they are qualifying themselves to do it. It is their decision. You’ve sold them nothing, other than yourself as a leader, a mentor, and as someone that can show them how to get more leads and more cash into their business.

At this point when you start marketing correctly, there should be a large number of leads pouring into the sale funnel from your social networking sites (Twitter, Youtube, Facebook, etc.), banner ads, forums, and blogs. The number of leads will be even larger if you’re using Pay-Per-Click (PPC) advertising – but that’s a different topic for a different time.

All of these leads have clicked on an ad, seen your lead capture page, and filled out the form. What happens now?

Well, they immediately start receiving e-mail messages from your auto-responder like clockwork on auto-pilot.

Building Your List

You have probably heard over and over, the money is in your list – your list of contacts and prospects. Or maybe “monetize your list”? Does that sound familiar? If so, your list is simply the leads that have opted into your personal lead capture page. That’s it! The more leads that opt in, the larger your list grows.

I only wanted to clarify this because some people still seem confused as to what a “list” actually means.

The Auto-Responder

What’s in the messages?

Well there are different things you want to have in there. First off, a welcome message greeting your leads into your site and setting the tone of what to expect in the coming days, weeks, or months (depending on the number and scheduling of your messages).

There are several things you can be offering to people via the auto-responder. Things to help build your rapport with the lead – like links to valuable resources, information about you (your background or your story), who you are, and what you’re all about. Essentially ways for the lead to learn more about who you are.

Of course one other way to get to know your leads, and vice versa, is to actually call them. Crazy concept I know! If a lead includes their number on the form, give them a call! It is an immeasurable way to build that relationship with your lead and for them to get to know you. There are a METRIC TON of network marketers out there that NEVER do this. Imagine how you will stand out from the crowd just because you took 5-10 minutes to call a new lead. They’ll love you for it!

You can also include an initial boot-camp or training camp scenario via messages and video links that include the training information that you may have offered on your lead capture page. This is another great way to promote you as a leader because you’re giving away your valuable information for free.

Back to the auto-responders. Now, keep in mind, you’re not slamming them with your business right off the bat. You introduce them to that later on down the road. You use the auto-responders to simply tell them about you, help build your relationship, and put in your affiliate links to your affiliate sites that you use to market yourself. That way, when they click on the links that you offer them, and they purchase something from that site, you get a commission from that sale. This can happen many times or just once.

This is how you can get paid over and over even when your leads never join you in your primary business!

Remember the Funded Proposal I was telling you about? Well this is the best place to introduce it because it ties in with your affiliate links.

The Funded Proposal

The funded proposal is a vital part to your sales funnel. A funded proposal is the process of the selling of an inexpensive but very useful product to cover the costs of your business, then introducing your actual business later on after your leads have gotten to know you.

What it does is fund your business long enough with immediate profits so you can advertise more which brings you more leads, meaning you can sponsor more leads into your primary business.

If done correctly, your expenses should equal $0, or you can actually be making a profit.

Examples could be commissions from the affiliate links you provide in your auto-responder messages. The resources for affiliate commissions are endless. To name a few there is Mike Dillard’s Magnetic Sponsoring course and all of those products, Ann Sieg’s Renegade Marketer course, Perry Marshall’s Definitive Guide to Google Adwords, list builders, auto-responders, social networks, e-books, etc. The list can really be endless.

The primary reason for a funded proposal is what I’ve just gone over – the sales of your inexpensive products to fund your business. But there are other reasons as well.

1. When you have someone that purchases products from your affiliate links or buys your e-books, you have an existing customer as well as their contact information. They are a lead! It is much easier to introduce them to your affiliate links and products later on rather than a “cold” prospect you’ve not built a relationship with.

This is how the REAL money is made in network marketing!

2. Because of the help you’ve already provided through your valuable information in the e-books, you’ve positioned yourself as a leader, not a salesman. You’ve offered them a solution, your advice, your help, and a system.

3. The information they’ve already bought from you via your affiliate links or your written material is educating & training them. If they choose to become a part of your business and downline, they’re already trained. Your work is darn near complete.

4. The biggest problem with anyone joining a network marketing business is that it can take FOREVER before they feel any sort of positive cash flow. The funded proposal eliminates this problem. Your leads and downline get into positive cashflow quickly and this eliminates burnout or dropout, instead, it builds confidence and momentum.

If you use a funded proposal system, it means positive cash flow for you, endless leads for you, and a monetary source for more advertising, and even more leads.

This is the system that the top income earners are using. They aren’t selling their biz opportunity upfront. They sell and promote everything BUT their primary business.

The funded proposal drops money into their business and attracts more network marketers to them. Attraction Marketing!

Back to the Sales Funnel

Up to this point your leads are getting the e-mails from your auto-responder. They are learning valuable information, techniques, strategies, and what it takes to become successful in this industry.

They’re also learning some information about you and the leader that you are.

But, I one thing I always do is provide more of who I am. More of me so that my leads and prospects get a better idea of who I am. I simply compose one message and add it into my auto-responder to send out to my leads. That message contains all of the links to my social networking sites – my blog, Face Book, Twitter, YouTube, MySpace, Better, etc. All of those sites contain videos, photos, ideas, thoughts, tips, and strategies that I give away for free.

This way, whatever I post in those sites, my leads can get updates about me instantly. Plus they get to look at what I’m up to at any given point and realize that I’m just a regular Joe. I’m not doing anything special. I just figured out the method to get this to work for me, so I teach others how to do it as well. Pay it forward!

The leads that have made it this far into the sales funnel are highly qualified leads. They’ve gone to my lead capture page, they’ve received my messages via the auto responder, and I’ve talked with them personally over the phone. They’re attending the training calls or webinars. Some leads I even get to meet locally or at conferences.

They’ve visited my blog, seen my profiles on Twitter or Face Book, and subscribed to my newsletters. I’ve been building a relationship with them all.

When a lead has made it this far, they are very qualified!

The next step is the end of the sales funnel – the introduction of my primary business.

This is where you hope to drive ALL of your leads to. It never happens because some leads fall out of the funnel along the way. And that’s o.k.! Fall out will happen no matter what sales funnel system you’re using. But the ones that make it this far are introduced to my primary business.

They are introduced through several different avenues. First is through my auto-responder messages. A message containing the links to my primary business lead capture page is sent out and introduces the lead to what I do.

Another route is through my blog site or Facebook. I simply send them a message when the timing is right, or they click on my banner ads, or they are directed there by a message I leave, or they attend a training webinar and are introduced that way.

When I’ve done a good enough job with providing training for my leads and built that relationship with them, they will join my business because they see what I and my business can bring them.

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